We created this campaign for the Gateway to the Arts education, which focuses on incorporating performing arts into pre-K education. While the organization is focused on pre-K, we based our concept on our audience (public/corporate), who may not be attracted by imagery related to children.
Our concept focuses on innovation, and the idea that we need the arts to sustain innovation. We connected STEAM education to the Renaissance to say that the integration of science/technology and arts is rooted in history, to encourage a revival of Renaissance innovation through the arts.
While the bus shelter poster aims to raise awareness for STEAM, the mailer provides more information and a more direct encouragement to supporting the organization.
Our website reinforces our message, and provides a dynamic view of our layered concept. As the user scrolls, elements shift out of the way and content slides into view, allowing the story to be sequentially revealed and consumed.